Do you have an innovative idea that you believe could make it as a commercial venture? Design To SucCEED provides an interactive, high-energy clinic environment to roll up your sleeves and discover the business value proposition for your idea. Designed for very early stage ideas, Design To SucCEED uses a dynamic coaching format with the proven “So what? Who cares? Why you?®” methodology and tools from wendykennedy.com (WKI). You will work collaboratively with a WKI Certified Coach in weekly, small group sessions to apply a business-focused lens to your idea and assess your readiness for the next stage of development – whether it’s incubation, licensing, or partnerships.