An Illustrated Future : The New Magical Era of Branding your Business

Hosted by: Digital Nova Scotia

–Illustration as a visual medium is the ability to create something out of nothing. It can be expressed in any number of ways, from editorializing a blog post—to a technical rendering of a product—to your brand story posted on social media. It can be anything! And more importantly, it can be 100% customized to express what your company does so well and what it can do to build a better future.

So the big question is—why is illustration not as popular of a visual tool compared to options like photography, stock imagery or user generated content?

‘Illustration’ has a reputation that is often described as juvenile, cartoony or receives the oh-so-familiar reception of, “it’s just not part of our brand”. It can be! With a confluence of creativity and courage, it can be something much, much more than its historical reputation. 

It’s time to broaden our understanding of how illustration can be applied to a brand in ways to accentuate its visual identity and extend its marketing reach to approach new audiences and users. 

Together, we will look at how illustration-inspired design can influence how an organization can extend its brand to reach new heights—with an emphasis on global tech leaders that use illustration as a foundation to emphasize their vision and values.

We will also see how illustration can be used in a local context by reviewing cases of how it’s been utilized to help Nova Scotian businesses apply their mission in unique ways that are impactful and honest to their brand.
 

3 Key Takeaways

• Illustration can be used to humanize your visual brand to make your digital marketing efforts more approachable
• Illustration is a way to personalize your brand to embody the true spirit of your organization, while simultaneously differentiating yourself from your competitors
• Illustration is a bridge to express the unknown; it can provide shape to an unimaginable future inspired by the vision and values of your organization